Digital signage is derived from electronic signage and commonly referred as dynamic signage. It is increasingly preferred for displaying digital photos and videos with the adoption of technologies including LCD, LED, projection and e-paper. Digital signage is increasingly used in commercial spaces, public transportation, museums, stadiums, hotels and restaurants. These systems acts as location finder and preferred for outdoor advertising. Digital signages are nothing but a network of electronic displays, which are connected to central processor. These displays are individually operated to the display of text, animated pictures and video messages. These systems are heat of today’s form of advertising, information sharing. Entertainment and merchandising systems are large preferred among end-users to attract target audience.
These systems are currently found in department stores, private schools, co-operate spaces, healthcare facilities, and public and private transport services. These systems offer better flexibility with real time updates (changing massages or video) via an Internet or proprietary network connection. Additionally, availability of exclusive features including real time data transmission and cloud storage to streamline process with the help of compressing media file size will likely to cement their position as revolutionizing technology for advertising industry. More than one screen are deployed as per clients requirements with better reliability and efficiency.
Highlighting Benefits of Digital Signage
End-use market players have slowly comprehended to the idea of adopting digital signs over paper signs. Such type of marketing solutions offers several advantages over its counterparts. Digital signs are categorically operated from remote location and much needed flexibility over the physical travel to sign sites by personnel. This type of systems does not require any paper or paint, thus contributing to the environment by creating least pollution. This type of system also offers animated solutions with impactful visual content.
Dynamic signage provides highly customized form of sliver-casting by displaying content in video or multimedia format in public locations for informational or advertising purposes.
Development of Next Generation Fully Interactive Dynamic Signage
Deployment of next generation dynamic signage with necessary up-gradation and additional features in the previous generation of these systems has created significant buzz in the global landscape. Introduction of user-friendly dynamic signage has opened up several interactive channels with capability to adopt customized information on regular basis. Use of these systems among millennial involves taking a picture and then connecting to various social media platforms including Facebook, Twitter, and Instagram.
Samsung has recently launched a SMART Signage solution that has transcended the traditional viewing experience for viewer via realistic and compelling content. Some of the exclusive features include best-in-class picture quality, thus enabling creative ideas to life, and to engage, informs and entertains customers.
For looks of it, Digital Signage Industry will write new chapters of future advertising and will open up new doors for businesses to engage and attract customers.